Rihanna is a no go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.
We have seen her go through several changes since her career began. Since signing with Nivea, she’s been spotted smoking ganja, posting uncensored tweets and repping that ‘Thug Life’.
Not judging her YOLO lifestyle but I’m a firm believer that there is a time and place for everything. Sure, these things may seem fun now but when they start messing with your money, it’s different story.